Project Overview: E3 also known as the Electronic Entertainment Expo is a conference that showcases upcoming technology and video games. The target audience for the brand covers a broad and diverse community. At E3 there is a place for gamers young and old and from every background. The rebrand is aimed to create a more playful and game-oriented design versus the heavy industrial feel.
The Challenge: The existing branding system lacks the life and excitement the video game community encompasses. While it does have a modern feel and corporate vibe, it leaves out its community and focuses on the business side.
The Solution: The new branding system tries to solve this problem by creating a logo and system that is colorful and playful while keeping the clean and modern look of a successful business.