Jamaica Del Mar
Branding | Logo Design
Project Overview:
Jamaica Del Mar takes a traditional Mexican beverage and adds a modern and eco-conscious appeal. The goal is to take a popular drink and adapt it to a more contemporary market for a new generation of eco-conscious consumers.

The Challenge:
The objective is to create an identity and branding system that provides consumers packaging that can be reused or is biodegradable, while promoting a lifestyle that promotes the support of wildlife and local businesses.

The Solution:
The direction taken for the project was to promote a life style that values the environment and wildlife.